Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.

Gen Z 120

Gen Z Influencer Marketing PR Promotion 120

Hubspot Marketing

JULY 29, 2022

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps.

Market Trends 136

Market Trends Gen Z Non-Profit User-Generated 136

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 30, 2022

And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family. Using social media DMs for customer service is relatively new, but already used by 29% of marketers. Which Marketing Trends Will Grow in 2023? Website SEO continues to shine.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 131

Gen Z Marketers Marketing Health 131

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience. So let’s get out there and embrace the future of marketing!

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Visual Search. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Luxury Brand Marketing Strategies. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 95

Gen Z Millennials Inbound Marketing Entertainment 95

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. The numbers are in: employee-generated content generates more than goodwill.

Gen Z 132

Gen Z Whitepaper Millennials Transform 132

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 116

Content Marketing Gen Z Health Inbound Marketing 116

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Podcast Listener Behaviors.

Gen Z 126

Gen Z Advertising Advertisers Millennials 126

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. Millennials and Gen Z. How to Create a Nostalgia Marketing Strategy.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

MAY 15, 2023

According to a marketer in our survey, “we're needing to spend more to get similar results from 6 months ago.” Meanwhile, 37% of marketers have already seen budget cuts. We asked industry leaders for the most effective marketing strategies to cut costs in their marketing budgets.

Gen Z 97

Gen Z Marketers Marketing Price 97

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Marketing Budgets are Increasing to Accommodate Data Privacy Changes.

Gen Z 117

Gen Z Millennials Marketers Marketing 117

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 99

Video Marketing Gen Z Marketers Marketing 99

Hubspot Marketing

APRIL 29, 2024

Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. Lee Moskowitz , director of growth marketing at SmartPass agrees and emphasizes that the many nostalgia campaigns only work for a portion of the audience and can isolate others. Well, first, we need to start with a definition.

Gen Z 95

Gen Z Fashion Millennials Food 95

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 87

Digital Marketing Gen Z Manufacturing Customer Journey 87

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 73

Gen Z Customer Acquisition Market Research Analytics 73

Hubspot Marketing

NOVEMBER 29, 2023

In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Academics (programs, subject area info). Image Source 3.

Education 102

Education Gen Z eBook Marketers 102

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Here’s the thing: Trends matter. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. It happens. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Use Insider

JANUARY 17, 2024

Let’s dive into three of the most powerful beauty marketing strategies brands can leverage to set their brand apart, drive growth, and engage and convert anonymous browsers into avid buyers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Girl Power Marketing

AUGUST 9, 2021

However, the current state of CPG marketing trends gives us a lot of information about how things are going and how we can expect them to develop over the coming years. Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. And, when we say “business ideas,” we're not just talking about businesses you can start.

Direct Mail 115

Direct Mail Gen Z Fashion Manufacturing 115

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Keep an eye out for emerging trends or subcultures on the platform and test your own content. However, generally, mid-morning through the afternoon (9 a.m. Users on average spend 23.5 to 5 p.m.)

Entertainment 113

Entertainment Gen Z Education Food 113

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. The message can be customized.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Litmus

SEPTEMBER 24, 2024

. “Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income (DPI), combined with a steady labor market, will support a solid holiday sales season.” With the right holiday email marketing strategy , you can score big.

Shoppers 90

Shoppers Millennials Retail Email Marketing 90