Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. CapCut is owned by ByteDance, the parent company of TikTok. .”

Gen Z 109

Gen Z Market Trends Email Marketing Branding 109

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience. So let’s get out there and embrace the future of marketing!

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience.

Market Research 111

Market Research Gen Z Price B2C 111

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Explain the marketing segments for [INSERT INDUSTRY]. It’s seriously easy.

Whitepaper 98

Whitepaper Gen Z Marketers Marketing 98