Digital Marketer

MARCH 13, 2023

Here are some of our favorites: Neil Patel — known for his expertise in SEO and content marketing Gary Vaynerchuk — known for his expertise in social media marketing Rand Fishkin — founder of Moz, recognized authority on SEO and content marketing. So let’s get out there and embrace the future of marketing!

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

AUGUST 15, 2022

For starters, our Instagram Marketing Trends Report shows that using the app’s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform. But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?

Gen Z 108

Gen Z Millennials Shoppers Retail 108

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Social media will be huge for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

OCTOBER 30, 2022

And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family. Branded social media DM tactics are growing. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. The question above is worth asking.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos?

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising 102

Advertising Advertisers Gen Z Inbound Marketing 102

Girl Power Marketing

OCTOBER 14, 2021

With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. ” Baby Boomers on Social Media Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. Baby Boomers on Social Media. Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Rock Content

MAY 10, 2024

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Impact on consumer behavior The fact that so many of people’s favorite social media platforms now double as social shopping sites represents a big shift in how consumers and brands interact.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Sprout Social

MAY 8, 2023

However, generally, mid-morning through the afternoon (9 a.m. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. to 5 p.m.)

Entertainment 123

Entertainment Gen Z Education Food 123

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Where should I conduct market research? The importance of social media market research. Why conduct market research on social media? It’s timely.

Market Research 100

Market Research Gen Z Price B2C 100

Scoop.it!

NOVEMBER 2, 2023

Using this data, marketers can create more targeted and effective digital marketing efforts catering to each segment. Take social buying, for example. Businesses targeting Gen Z consumers (leaders in social buying) have to invest massively in social media marketing, especially in TikTok and Instagram.

Digital Marketing 90

Digital Marketing Gen Z Manufacturing Customer Journey 90

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Explain the marketing segments for [INSERT INDUSTRY]. The video script should be funny and appeal to a Gen Z audience.

Whitepaper 94

Whitepaper Gen Z Marketing Marketers 94

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content. Post-Pandemic Video Marketing Trends 73. On average, the time spent daily by a viewer on YouTube is about 17 minutes.

Video Marketing 91

Video Marketing Gen Z Marketers Marketing 91

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Social media marketing. It’s a two-way communication platform.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

JANUARY 27, 2020

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Let us know in the comments.

Social Media Marketing 138

Social Media Marketing Gen Z User-Generated Marketing 138

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116