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In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketingtrends you need to be paying attention to for the coming year. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketingtrends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. VideoMarketing.
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As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketingtrends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with videomarketing, specifically short-form. Personalized marketing will increase ROI.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
Below, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 -- including one from an expert at Wistia. Where are Consumers Watching Social Media Videos? In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.
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