Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 106

Gen Z Copywriting Influencer Marketing Education 106

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. All consumers are unique, but that level of personalization as a marketer isn’t really realistic.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Businesses Grow

NOVEMBER 25, 2024

Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.

Gen Z 125

Gen Z Millennials Entertainment Market Research 125

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 50

Gen Z Branding Customer Journey Communications 50

Businesses Grow

JULY 10, 2023

Threads needs Gen Z There are two wildcards that could torpedo all of the arguments in this post and make Threads a huge success. I looked up the Gen Z word for cool, and it would be “fire,” “extra,” or “fit.” . ” Will GenZ care about having a new public square? The Fediverse solves a problem for Facebook.

Gen Z 125

Gen Z Place Education Branding 125

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 26:08: Which way are email marketing budgets going?

Gen Z 122

Gen Z Email Marketing Marketing Marketers 122

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. To access the insights you need, collect data from marketing research, social analytics, and your CRM.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z.

Gen Z 118

Gen Z Millennials User-Generated Shoppers 118

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 131

Gen Z Millennials Customer Acquisition Law 131

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

Gen Z 144

Gen Z Promotion Product Branding 144

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 115

Gen Z Branding Millennials Retail 115

Traackr

JUNE 5, 2024

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Gen Z 52

Gen Z Health Marketers Marketing 52

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. Why we care. The internet has not killed direct mail.

Gen Z 113

Gen Z Direct Mail Shipping CRM 113

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump.

Gen Z 135

Gen Z Millennials Food Global Marketing 135

Martech

MARCH 24, 2025

Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.

Retail 107

Retail Gen Z Transform Shoppers 107

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. For Gen Z especially, TikTok is more than a social network.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise?

Gen Z 59

Gen Z Millennials Entertainment Health 59

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 126

Gen Z Branding Retail Content Placement 126

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4% Why we care.

Gen Z 115

Gen Z Shoppers Retail Price 115

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Hubspot Marketing

SEPTEMBER 16, 2024

Would you start thinking about how to use memes in your marketing too? Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. Meme marketing is just the newest internet-native version of it. Memes are the highest leverage marketing on earth.

Gen Z 113

Gen Z Finance Marketers Marketing 113

Hubspot Marketing

FEBRUARY 3, 2025

When it comes to marketing, McDonald's reigns supreme. But whats the secret ingredient to McDonalds continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 68

Gen Z Fashion Food Marketers 68

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. It’s not just the older generation either. The mailbox feels pretty empty these days, for the most part, and your email is chock-full.”

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 101

Gen Z Fashion Millennials Retail 101

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Talk about what’s happened to formal mentorship in the marketing industry.

Gen Z 94

Gen Z Millennials Advertisers Advertising 94

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Buying power. Media Tool ) Brand loyalty.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said.

Direct Mail 111

Direct Mail Gen Z Whitepaper Customer 111

Martech

JULY 24, 2024

What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. In the U.S., Bring Paris to U.S.

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. 32% of U.S.

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. This high level of trust underscores the potential for effective marketing to young Hispanics through social media influencers.

Gen Z 95

Gen Z Millennials Health Entertainment 95