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Marketingautomationplatforms and tools: Marketingautomationplatforms like Adobe Marketing Cloud and SharpSpring often have mobile marketing features built in. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.
may still prove valuable for certain audiences, they continue to lose relevance as millennials and GenZ make up an increasing size of the buying population. Instead, concentrate on new media formats (podcasts, streaming platforms, and online publications like TechCrunch ) with existing audiences relevant to your vertical.
GenZ customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total GenZ users in the U.S. Your audience – B2B customers are typically found on LinkedIn (with 80% of B2B leads coming from LI alone). by the end of 2021 and Snapchat by 2023.
New features are making marketingautomationplatforms more powerful than ever. Learn about trends and capabilities of marketingautomation software in the latest edition of this MarTech Intelligence Report. As buyers become more willing to access digital spaces, marketers must make the most of their potential.
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