Remove Gen Z Remove Marketing Automation Platform Remove Millennials
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Marketing automation platforms and tools: Marketing automation platforms like Adobe Marketing Cloud and SharpSpring often have mobile marketing features built in. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.

Transform 120
article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Instead, concentrate on new media formats (podcasts, streaming platforms, and online publications like TechCrunch ) with existing audiences relevant to your vertical.

article thumbnail

Why we care about B2B marketing: A guide for marketers

Martech

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. As buyers become more willing to access digital spaces, marketers must make the most of their potential.

B2C 119