Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. From a marketing perspective, the biggest problem with audio chat rooms is that users prefer to speak with people — not brands.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Rock Content

JULY 6, 2023

According to Google , nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. If you want to find more expert insights from world leading companies, download the State of Marketing Report 2023 and get the latest trends in content marketing!

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hubspot Marketing

JANUARY 22, 2025

Chilis Grill & Bar: Organic Social Media Marketing One brand that is doing particularly well with its organic social media marketing lately is Chilis Grill & Bar. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 49

Gen Z Fashion User-Generated Digital Marketing 49

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. So, here, you outline your content.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Hubspot Marketing

FEBRUARY 17, 2023

It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hubspot Marketing

JANUARY 16, 2023

This shoots up to 36% among Gen Z. Social media users often prefer to discover new products through an influencer, and influencer marketing can be an incredibly effective way to increase sales. In fact, 29% of social media marketers plan to invest more in it than any other platform. And I'm not alone.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

MARCH 27, 2023

The Bard result is more of what I would have expected — how many people work in marketing, how much do they make, where is most of the employment? Test 6: Create a marketing plan Prompt: I am creating a marketing plan for an electric bike shop in Knoxville, Tennessee. Winner of Round 5: Bard by a lot.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). It’s worth noting that 80% of Gen Z consumers and 71% of U.S. moms consider themselves gamers.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 115

Retail Gen Z Video Marketing Marketing Plan 115

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

MAY 8, 2023

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. There's proven potential in sharing values-based content with customers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Calvyn Lee Blog

JANUARY 28, 2023

Across markets, brands need to get creative with new platform features while emphasizing the legitimacy, value, and quality of in-app shopping Accessibility Marketing Trends About three in every 20 people worldwide live with disabilities, yet excluding them from marketing plans has long been the norm.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

MARCH 4, 2024

This flexible operating system has worked for software development teams for over 20 years, but we’ve found that all parts of the company can benefit from flexible planning. Dig deeper: Rethinking the marketing planning process for an agile world 3.

Gen Z 124

Gen Z New Technology Marketing Plan Product 124

Hubspot Marketing

MAY 13, 2020

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. Either way, this can improve your online presence and reputation for free and help your team make product and marketing decisions.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. You can focus on building a content calendar, graphic design, and a blog marketing plan. You can also ask your audience what they want you to cover and whether they have questions they want answered.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Marketing Insider Group

OCTOBER 25, 2021

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. They’re not even thinking about retirement. Conclusion.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Approximately 928.5

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. If your brand isn’t already getting social, you’re missing out.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. How often should you post on Pinterest?

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Moderating a subreddit can take a considerable amount of time so make sure Reddit is a good fit for your audience, and fits into your marketing plan, before jumping in. Host an AMA.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Marketing Insider Group

NOVEMBER 6, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. But now it’s an essential part of attracting consumers too.

Product 104

Product Gen Z Millennials Transform 104

Marketing Insider Group

JUNE 14, 2021

Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5 We are a content marketing agency that creates quality, engaging, and SEO-driven content to help businesses reach and engage their target audiences. Share thought leadership. Share company or industry news, or weigh in on a recent announcement.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145