Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Please create a specific marketing plan for this small shop specifically for the Knoxville market.

Gen Z 145

Gen Z Transform Millennials Marketers 145

Hubspot Marketing

JANUARY 16, 2023

A couple years ago, marketers were largely focused on SEO as the primary marketing strategy for generating leads. Almost 90% of social media marketers think consumers will search for brands on social media more often than through search engines in 2023. This shoots up to 36% among Gen Z.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. But what’s being discovered, is that authenticity is also effective when targeting older demographics.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 141

Gen Z Entertainment Law Fashion 141

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Approximately 928.5

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

SocialPilot

JANUARY 24, 2024

Let’s look at the nitty-gritty of how to work with influencers and discover why influencer marketing sometimes fails, and you can avoid that with your business. These shades are more than eyewear; they’re a game-changer for Gen Z. But ultimately, sales and profits are what counts most for a company.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Indeed, many experiential marketers will find they need to devote an entire budget to preparing their experiential marketing for influencers.

Gen Z 92

Gen Z Millennials Marketers Marketing 92

Sprout Social

NOVEMBER 28, 2022

AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences. Then, level up: check out our Instagram marketing strategy article to seamlessly weave your new Story ideas into your marketing plans.

Branding 140

Branding Gen Z User-Generated Promotion 140

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Despite all that turbulence, 62% of media planners say their content performed better than their goals in 2021.

Gen Z 114

Gen Z Market Research Millennials Content Marketing 114

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. 1 Try out SMS marketing.

Retail 52

Retail Gen Z Marketers Marketing 52

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Indeed, many experiential marketers will find they need to devote an entire budget to preparing their experiential marketing for influencers.

Gen Z 52

Gen Z Millennials Marketers Marketing 52

Pam Didner

OCTOBER 22, 2022

For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. It’s Time To Crush Your Marketing Campaign Plan. How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates).

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Welcome Software

MAY 3, 2022

However, building from scratch may be time-consuming and might require a deeper understanding of project management, campaign metrics, and marketing strategies. Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. Your strategy is your game plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. 6 Ways to Create a Meme Marketing Strategy 1. Understanding your audience is the foundation of any successful social media strategy.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Instagram videos can also be the golden ticket to drive more sales, as 87% of marketers say video marketing helps them boost sales.

Video Marketing 98

Video Marketing Gen Z User-Generated Marketers 98

Sprout Social

FEBRUARY 21, 2022

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Econsultancy

DECEMBER 13, 2021

The vaccination programme currently being rolled out offers hope that both life and business will return to normal in the second half of this year, and marketing budgets are set to rise alongside this for 50% of companies that took part in the study. 80% of brands do not have a loyalty programme in their marketing strategy.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Facebook Usage Stats Facebook has 3.03

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116