Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. That number climbs even higher for Gen Z. As the leading platform for B2B marketing, it’s also an excellent place to source leads. For Gen Z especially, TikTok is more than a social network.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Scoop.it!

JULY 18, 2024

How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 109

Gen Z Millennials Transform Marketing Strategy 109

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 125

Gen Z Millennials Entertainment Marketers 125

Litmus

NOVEMBER 20, 2024

In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails. Yet, less than half of Gen X share the same concern. This data suggests companies should carefully calibrate their email marketing strategies based on age.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Comparatively, the United States has 193.8 million Facebook users. million users).

Gen Z 104

Gen Z Social Media Marketing Millennials User-Generated 104

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketers 106

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 109

Gen Z Health Influencer Marketing Food 109

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels. Conclusion.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Gen Z 122

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ).

Gen Z 142

Gen Z Advertisers Advertising Millennials 142

Sprout Social

FEBRUARY 28, 2025

social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rachael Goulet, Sprouts Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation.

Gen Z 85

Gen Z Branding Retail Education 85

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Enable social shopping.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program.

PR 111

PR Gen Z Thought Leadership Communications 111

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

illumin

APRIL 16, 2025

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

Education 80

Education Advertisers Advertising Gen Z 80

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products.

Gen Z 138

Gen Z Market Trends Millennials Marketers 138

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. The numbers are in: employee-generated content generates more than goodwill.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. The Influencer Marketing Landscape.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128