Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. In addition to great products and services, brands have to deliver progress. Gen Z is putting new demands on modern brands.

Gen Z 106

Gen Z Customer Advertisers Advertising 106

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 127

Gen Z Millennials Entertainment Marketers 127

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 132

Gen Z Influencer Marketing Entertainment Marketers 132

Hubspot Marketing

MAY 9, 2023

Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? s products cost between $1 to $3. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

Litmus

NOVEMBER 20, 2024

In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails. This data suggests companies should carefully calibrate their email marketing strategies based on age.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 123

Gen Z Affiliate Marketing Fashion Social Media Marketing 123

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketers 106

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth. Instead, we pick on VCs (they’re easy targets).

Gen Z 113

Gen Z Finance Marketers Marketing 113

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform. TikTokMadeMeBuyIt).

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?

Branding 119

Branding Gen Z Energy Shoppers 119

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 110

Gen Z User-Generated Marketers Marketing 110

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 141

Gen Z Product Retail Millennials 141

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 95

Gen Z User-Generated Marketers Marketing 95

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.”

Advertisers 101

Advertisers Advertising Gen Z Social Media Marketing 101

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury products are synonymous with high price tags. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

FEBRUARY 28, 2025

social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Use the feedback your teams give you to guide your overall marketing strategy.

PR 115

PR Gen Z Thought Leadership Communications 115

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Consumers are beginning to rely on marketing videos from brands. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As a marketer, it’s important to understand community nuances and learn how users talk and think in the niche communities youre involved in. million members (talk study tips and productivity resources) r/College: 2.9

Branding 78

Branding Gen Z Pharmaceutical Health 78

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder.

Gen Z 138

Gen Z Market Trends Millennials Marketers 138