Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. There are vast implications for how we go to market … 1. Only now matters.

Gen Z 127

Gen Z Transform Marketers Marketing 127

Hubspot Marketing

AUGUST 12, 2022

It encompasses green marketing but it also includes practices that go beyond the environment, like social and economic issues. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. You might be thinking, “ Isn’t being consumer-oriented what all marketing is? ”.

Gen Z 144

Gen Z Education Marketers Marketing 144

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

SEPTEMBER 26, 2023

Unlike a traditional product with a single purchase point, customers pay for SaaS solutions monthly or yearly. As a result, traditional and SaaS marketing have differing aims. A traditional marketing plan aims to convert prospects into buyers who purchase product(s) in a single transaction. Set your budget.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 74

Gen Z Health Marketers Marketing 74

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix?

Price 52

Price Promotion Marketers Marketing 52

Adobe Experience Cloud Blog

MARCH 9, 2020

Perhaps the values economy, with Gen Z coming into economic maturity , and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as well as environmental responsibility. Marketers can learn which cues to use or avoid in certain contexts.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hubspot Marketing

APRIL 2, 2025

Damelio is a popular Gen Z influencer who is frequently seen drinking Dunkins iced coffee in her videos (aka creating UGC content without even being asked). Dunkin: Charlie DMelio Collaboration In 2021, Dunkin Donuts collaborated with Charli D'amelio to increase app downloads and popularity among younger consumers.

User-Generated 105

User-Generated Gen Z Retail Food 105

Neil Patel

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Gen Y and Gen Z are the consumers of the future.

Gen Z 120

Gen Z User-Generated Marketers Marketing 120

Duct Tape Marketing

NOVEMBER 10, 2022

And so specifically on your question, I think the role has evolved certainly as internet marketing has evolved, as e-commerce has evolved to having to balance both what we think of as traditional marketing brand and image and what do we look like and what messaging are we conveying. It's called the Marketing Strategy Assessment.

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Digital Marketing Examples Digital marketing is any marketing that takes place online.

PR 52

PR Marketers Marketing Promotion 52