Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

MAY 6, 2025

Together, we created a seven-page brand strategy doc like a marketing plan, but for me. Why Gen Z Should Be Building Personal Brands A lot of people underestimate just how digitally fluent Gen Z is. Eventually, I saw the opportunity to carve out my own space, especially as a Gen Z woman talking about AI.

Gen Z 94

Gen Z Branding Real Estate Transform 94

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 101

Gen Z Copywriting Influencer Marketing Education 101

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. All consumers are unique, but that level of personalization as a marketer isn’t really realistic.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Businesses Grow

NOVEMBER 25, 2024

Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.

Gen Z 124

Gen Z Millennials Entertainment Market Research 124

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 26:08: Which way are email marketing budgets going?

Gen Z 127

Gen Z Email Marketing Marketing Marketers 127

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 114

Transform Gen Z Manufacturing Millennials 114

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 49

Gen Z Branding Customer Journey Communications 49

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. To access the insights you need, collect data from marketing research, social analytics, and your CRM.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 120

Gen Z Branding Millennials Retail 120

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 129

Gen Z Millennials Customer Acquisition Law 129

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

Gen Z 144

Gen Z Promotion Product Branding 144

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. Why we care. The internet has not killed direct mail.

Gen Z 119

Gen Z Direct Mail Shipping CRM 119

Traackr

JUNE 5, 2024

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Gen Z 52

Gen Z Health Marketing Marketers 52

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump.

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Gen Z Millennials Food Global Marketing 131

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. For Gen Z especially, TikTok is more than a social network.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise?

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

MARCH 24, 2025

Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.

Retail 112

Retail Gen Z Transform Shoppers 112

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

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Shoppers Gen Z Retail Finance 105

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4% Why we care.

Gen Z 121

Gen Z Shoppers Retail Price 121

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. It’s not just the older generation either. The mailbox feels pretty empty these days, for the most part, and your email is chock-full.”

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Direct Mail Retail Gen Z Logistics 134

Hubspot Marketing

SEPTEMBER 16, 2024

Would you start thinking about how to use memes in your marketing too? Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. Meme marketing is just the newest internet-native version of it. Memes are the highest leverage marketing on earth.

Gen Z 113

Gen Z Finance Marketing Marketers 113

Hubspot Marketing

FEBRUARY 3, 2025

When it comes to marketing, McDonald's reigns supreme. But whats the secret ingredient to McDonalds continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 67

Gen Z Fashion Food Marketing 67

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Talk about what’s happened to formal mentorship in the marketing industry.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. 32% of U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

JULY 24, 2024

What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. In the U.S., Bring Paris to U.S.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

Gen Z 127

Gen Z CRM Millennials B2C 127