Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated 62

User-Generated Gen Z Retail Food 62

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. 5 Gen Z Myths, Debunked. Even myself, born in 2001.

Gen Z 112

Gen Z Entertainment Retail User-Generated 112

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of Gen Z think they receive too many emails.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? ICYMI: Pinterest is more than a social network.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? They don’t have a clear content preference.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 120

Gen Z Transform Direct Mail Outbound Marketing 120

Hubspot Marketing

MAY 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 124

Gen Z User-Generated Retail Shoppers 124

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Dig deeper: Optimizing LLMs for B2B SEO: An overview Why B2B marketers need to pay attention B2B buyer behavior is shifting rapidly. What is ChatGPT search?

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Martech

JULY 24, 2024

What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. In the U.S.,

Gen Z 113

Gen Z Fashion Entertainment Marketing 113

Search Engine Land

AUGUST 19, 2024

A proven market base to optimize, improve, or take over. One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. A low bar of regulation for test-and-fail projects and companies.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. Theres a rise in influencer marketing.

Gen Z 107

Gen Z User-Generated eCommerce Promotion 107

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Search intent considers what users want when they type something into Google.

SEO 133

SEO Gen Z Finance Transform 133

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 109

User-Generated Gen Z Shoppers eCommerce 109

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Martech

JANUARY 17, 2025

Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery. Experience Once your content is discovered, the next focus is user experience. Brands that provide personalized, data-driven answers engage users better, driving loyalty and conversions.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 105

Gen Z Retail Food Millennials 105

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

AUGUST 8, 2024

Economic demands require marketers to do more with less. Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. HTML5 code generation. Audience research.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated 118

User-Generated Gen Z Law Promotion 118

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 111

Branding Gen Z Energy Shoppers 111

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Buffer Marketing

JANUARY 13, 2025

Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with. In the same vein, Matt predicts that brands will face challenges with AI in 2025.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 89

Transform Marketing Marketers Gen Z 89