Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

Gen Z 124

Gen Z Millennials Entertainment Market Research 124

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 120

Gen Z Branding Millennials Retail 120

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Hubspot Marketing

NOVEMBER 1, 2023

World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. What Makes Chamberlain Coffee Uniquely Gen Z So what makes Chamberlain Coffee distinctly Gen Z compared to other beverage brands?

Gen Z 130

Gen Z Millennials Customer Acquisition Law 130

Martech

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech. Click here to view more MarTech webinars.

Gen Z 113

Gen Z Millennials Transform Marketing Strategy 113

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 53

Gen Z Branding Customer Journey Communications 53

Scoop.it!

JULY 18, 2024

For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. So, if your clothing brand decides to create a segment of Gen Z fashionistas, you might target them with a series of short, binge-able videos and eye-catching infographics.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 125

Gen Z Millennials Entertainment Marketing 125

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research.

Gen Z 133

Gen Z Millennials Food Global Marketing 133

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Comparatively, the United States has 193.8 million Facebook users. million users).

Gen Z 107

Gen Z Social Media Marketing Millennials User-Generated 107

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

Gen Z 127

Gen Z CRM Millennials B2C 127

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Martech

MARCH 10, 2025

And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. “And 88% of millennials are excited to see any type of mail or package.

Direct Mail 117

Direct Mail Gen Z Whitepaper Customer 117

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 110

Gen Z Retail Food Millennials 110

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

Gen Z 98

Gen Z Branding Millennials Retail 98

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work? Usually, the top of that list is Tropicana in 2009.

Gen Z 104

Gen Z Manufacturing Millennials Fashion 104

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101

Gen Z Food Fashion Millennials 101

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98