Remove Gen Z Remove Millennials Remove New Markets
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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

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By the numbers: Diversity and inclusion are good business

Martech

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers).

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Harness the Hype: Wicked Melted Audiences With Marketing Magic

Set Up

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. For marketers, this is a reminder: when your audience starts talking about you, don’t try to control the narrative—join the conversation.

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How to Optimize Your Products & Services for Social Media Search

Hubspot Marketing

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

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