Gen Z Millennials Non-Profit 
Hubspot Marketing
NOVEMBER 1, 2024
They don’t have to pay their partners, so they have lower costs and a higher profit margin. The company also works with the non-profit SOLES4SOULS® to donate lightly used products to charity. However, we slowly realized that our gross margins were making it very difficult to make a profit, no matter how many sales we made.”
Buffer Marketing
JULY 22, 2024
Paid efforts ensure you get the bang for your buck, but organic reach is non-negotiable to attract new customers in the long term. For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI.
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Hubspot Marketing
JUNE 21, 2022
Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.
Hubspot Marketing
FEBRUARY 25, 2025
HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision.
Hubspot Marketing
DECEMBER 19, 2023
Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. In 2024, the size of tech startups will continue to shrink, and we’ll see even leaner operations make bigger profits. They’ll hit “book” on affordable, shared experiences.
Sprout Social
AUGUST 11, 2022
Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.
Hubspot Marketing
MARCH 21, 2022
Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness.
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