Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We want to be in the right place with the right message for the right person, so there’s an aspect of personalization.”. Finally, do it on mobile, because that’s where people are.

Gen Z 108

Gen Z Millennials Direct Mail Product 108

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We want to be in the right place with the right message for the right person, so there’s an aspect of personalization.”. There’s also the aspect of relevancy.

Gen Z 106

Gen Z Millennials Direct Mail Retail 106

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. “And 88% of millennials are excited to see any type of mail or package.

Direct Mail 106

Direct Mail Gen Z Whitepaper Customer 106

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment User-Generated Retail 111

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance.

Gen Z 109

Gen Z Manufacturing Millennials Fashion 109

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 120

Gen Z CRM Millennials B2C 120

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 108

Gen Z Millennials User-Generated Marketing 108

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 22, 2025

Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors.

Gen Z 103

Gen Z Retail Food Millennials 103

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Sometimes the most popular social platform isn’t the right place to find your audience. Be spontaneous,” notes Melnikova. Keeping up with new trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 18% of Gen Z/Millennials have attended a virtual reality event.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees.

Gen Z 109

Gen Z PR Thought Leadership Communications 109

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). The screenshot below shows my client, Gaia Learning , a startup ranking number one organically and within AI overviews.

SEO 132

SEO Gen Z Finance Transform 132

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. And while social platforms like Facebook, Instagram, and TikTok have enabled and tested live features, Twitch still reigns supreme as the place to go for long-form live video. Are people still using Facebook?

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. With over 8.5

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. Authenticity matters, especially to millennials and Gen Z. Doing this can be difficult, but a great place to start is by focusing on storytelling.

Gen Z 140

Gen Z Millennials User-Generated Place 140

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. Retail Is Still Relevant, Especially for Older Generations.

Gen Z 111

Gen Z Product Millennials Retail 111

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. This approach ensured no group felt excluded, broadening the movie’s market and solidifying its place as a cultural touchstone.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z 63

Gen Z Millennials Shoppers Retail 63

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 142

Gen Z Millennials Marketing Marketers 142

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144