Remove Gen Z Remove Millennials Remove PR
article thumbnail

Employee advocacy: How it works + how to get started

Hootsuite

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management.

PR 111
article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things Marketers Need to Know About Gen Z

Contently B2C

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” Gutterman’s response? “They just have an amazing nose for B.S.”

Gen Z 64
article thumbnail

Harness the Hype: Wicked Melted Audiences With Marketing Magic

Set Up

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. The PR campaign to get this impactful story about women friendship by highlighting the actresses’ friendship does not go unmissed. The result?

Gen Z 59
article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4

Gen Z 87
article thumbnail

45 Essential Social Media Marketing Statistics for 2019

Hubspot Marketing

of Millennials, 77.5% of Generation X, and 48.2% PR Newswire ). PR Newswire ). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide.

article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4

Gen Z 66