illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

JULY 15, 2021

It was almost like they knew I was going to buy a TV and didn’t need to lower their prices substantially to incentivize me. For pricing, it’s not about interpreting buyer psychology. The right price, and the sale, can be helped along by letting the data speak for itself. But how did they know that? The point is that they knew.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. They will research to make the right purchase decisions, and will often prioritize price over loyalty.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 140

Gen Z Advertisers Advertising Millennials 140

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Your actual ad price may differ depending on your budget, demographics, and country. that is your ideal demographic for audience targeting in social media ads.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech! In your inbox.

Shoppers 104

Shoppers Price Gen Z eCommerce 104

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 124

Gen Z Millennials Branding Shipping 124

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. Price matters most to when it comes to making a purchasing decision — but other factors might surprise you.

Gen Z 129

Gen Z Millennials Retail Price 129

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Timing matters.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

AUGUST 15, 2022

Create a payment request with item description and price. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months. Social media is also Millennials preferred channel for discovering new products.

Gen Z 111

Gen Z Millennials Shoppers Retail 111

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Inclusive companies posted a 14.4%

Gen Z 98

Gen Z Millennials Health User-Generated 98

Marketing Insider Group

DECEMBER 18, 2023

Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. For the self-service solution, there is no minimum cost, but rather a cost per impression. Why Sharethrough?

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

SmartBrief - Marketing

MAY 19, 2024

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. Many customers today – especially millennials and Gen Z shoppers – expect personalized experiences when interacting with retailers.

Retail 132

Retail Gen Z Customer Millennials 132

Hubspot Marketing

NOVEMBER 21, 2022

And in most cases, a higher follower count usually means a higher campaign price. Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 124

Gen Z Shoppers Retail Price 124

illumin

OCTOBER 11, 2023

Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. According to eMarketer , “Creative execution is the No.

Retail 104

Retail Gen Z Market Trends Millennials 104

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? The industry is growing fast, with 37.7 Learn more here.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. The quality has to match the price tag. Often, exclusivity is achieved by price. The CPCs of luxury marketing terms can be expensive, given the competition and the price of products. In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

MARCH 10, 2023

They offer greater scale and reach and more efficient pricing and targeting options. In-game advertising pricing can vary based on several factors, including the type of game, ad format, targeting options and the size and scope of the campaign. Other in-game ads follow a flat-rate pricing model, especially static ads or advergames.

Advertisers 117

Advertisers Advertising Gen Z Non-Profit 117

Martech

AUGUST 11, 2021

That number was closer to 50% for millennial and Gen Z consumers. We’ve learned a lot since the beginning of this program, but one thing that stands out is the customer’s love of exclusive offers and pricing,” said Cook. “In Read next: How Weber put their customers in the spotlight. Informing future strategy.

Gen Z 112

Gen Z Transform Millennials Retail 112

Hootsuite

DECEMBER 10, 2019

Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” It’s where Millennials and Gen Z like to shop. Each product gets its own detail page, featuring pricing, media, and a detailed description. Price your products to move. 48% of U.S. Source: Instagram.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X users trend toward white male Millennials without a college degree. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. And when she launches mini-pieces at highly attainable price points, they sell out in a flash. View this post on Instagram.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

FEBRUARY 3, 2020

Well, it was described as a musical commercial that discussed the insincere and high-priced world of advertising. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Instead, they used the money to create a full-length Broadway musical.

Gen Z 144

Gen Z Advertising Advertisers Energy 144