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Customers born just before or after the debut of the memorable Aflac Duck are known as GenZ and are a much sought after health insurance demographic. GenZ, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2%
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Which platforms does GenZ use and why?
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. GenZ Content Consumption Habits With its oldest members entering their late 20s, GenZ (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
GenerationZ, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.
Once upon a time, we wrote a blog and made a video about GenZ: Marketing Mysteries Uncovered for GenerationZ. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit GenZ’s needs and preferences. How should Brands react to GenZ?
Further, younger generations are the most impacted, with 90% of GenZ and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials).
Less than 50% of GenZ think they receive too many emails. Nearly 50% of respondents and 66% of GenZ ranked them first. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. 81% of Baby Boomers say they receive too many emails.
5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Snapchat predominantly reaches GenZ and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to GenZ and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.
42% unsubscribe due to excessive promotions with few valuable offers. Nearly half of all unsubscribes stem from irrelevant or non-personalized content, while another 42% leave due to excessive promotions that lack real value. Trust increased with younger generations like Millennials (38%) and GenZ (38%).
Build a Brand GenZ Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with GenZ.
For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and GenZ. According to our 2024 Influencer Marketing Report , 35% of GenZ consumers rank authenticity as a top trait they care about when following influencers.
The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and GenerationZ staff, they appreciate different perspectives. Rather than just promote our work or senior-level talent, we’re spotlighting our young creative talent on our TikTok channel.
Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting GenZ. Influencer marketing is another area where Instagram shines.
The visuals, how they should be used, the overall voice, and the types of content they want to promote. Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Think about it. Think of it like this.
That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and GenZ consumers trust influencers more than brands. Gamification is also a great strategy.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for GenZ.
TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly GenZ and Gen Alpha, who connect with the unique storytelling style.
Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Among social media users, 57% use the search function on social apps (79% for GenZ and millennials).
Todays consumers, especially Millennials and GenZ, are looking for more. Studies show that 70% of GenZ consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of GenZ are more likely to buy from brands that align with their values. Why does this matter?
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.
It’s not just for Millennials or GenZGen Xers alone account for 1.5 Remember that celebrities rarely promote the content themselves. But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience.
Source: Instagram A fitness icon in Australia from the Gold Coast, Emily promotes a balanced lifestyle through her app and fitness programs. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. She’s a great partner for brands targeting older millennials and Gen X consumers.
Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many GenZ and millennials with 47% of GenZ and 56% of millennials planning to participate in this trend in 2024.
But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.
Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for GenZ, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content.
The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. Many of these TikTok business accounts have been encouraged by wider trends promoting sales on the platform, like the ongoing #TikTokMadeMeBuyIt hashtag.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Irrelevant or generic content.
Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Enable social shopping.
Brands targeting GenZ and younger Millennials may need to prioritise other platforms. Brands targeting GenZ and younger Millennials may need to prioritise other platforms. However, Facebook remains valuable for reaching older demographics and leveraging its extensive ad reach. billion in 2025.
GenZ and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Reddit is also changing the search landscape.
Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Irrelevant or generic content.
Reddit’s users lean young, making it a great social network to reach GenZ and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.
HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is GenZ. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. (
Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey from McKinsey & Co.
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok. According to Statista , TikTok is more popular with GenZ than other social networks. TikTok is expected to reach 35 billion users by 2029.
Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. From GenZ to Baby Boomers, the platform has something for everyone. Are they millennials who love travel? Cross-promotion is a win-win situation when done right.
And particularly for Millennials and GenZ — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?
Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from GenZ to Millennials and increasingly, Gen X. This is your guide to building one. Unlike traditional platforms that reward follower counts, TikTok thrives on discovery.
For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to GenZ audiences. GenZ consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.
Over 70% of marketers plan to target Millennials in 2025. Stamped by Sabrinas go-to kiss mark and her undeniably fresh GenZ wit, this collaboration was truly a match made in marketing heaven. From in-person pop-ups to an entire LinkedIn persona, Severance didnt just promote a show it extended its universe into everyday life.
These offerings strike a chord with tech-savvy millennials and GenZ, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.
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