Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. SEO is Key for Product Discovery.

Gen Z 111

Gen Z Product Millennials Retail 111

Hubspot Marketing

MARCH 20, 2023

Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. With over 8.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Enable social shopping.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Who is Using Dispo? The upshot? Conclusion.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. And, please, don’t take my word for it.

Gen Z 121

Gen Z Transform Millennials SEO 121

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Brand content bylined by or featuring industry experts (e.g.,

Transform 87

Transform Marketing Marketers Gen Z 87

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Instagram SEO Benefits for Businesses. Instagram SEO helps with all those things because people who are already searching for what you’re creating and selling can find you more easily.

SEO 145

SEO Gen Z User-Generated Millennials 145

Hubspot Marketing

JANUARY 16, 2023

A couple years ago, marketers were largely focused on SEO as the primary marketing strategy for generating leads. 22% of millennial consumers already search for brands on social media platforms more often than through a search engine. This shoots up to 36% among Gen Z. Nowadays, things have changed.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. SEO will continue to be an important aspect of digital marketing as we move into 2021, but we’re now seeing one of the most major shifts in the SEO industry in the last decade.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Content creators will now focus their SEO and creation strategies on expert, human-first content.

Gen Z 131

Gen Z Non-Profit Millennials Shipping 131

Martech

DECEMBER 15, 2021

Furthermore, 45% of Boomers believe consuming ads to be negative for the environment, compared with 71% of Gen Z and 73% of Millennials. Carlos Silva , SEO Content Manager, Chili Piper. It’s not just about the trees that go into print ads and billboards, but the carbon put out by digital usage.

Gen Z 104

Gen Z Millennials Marketing Marketers 104

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Marketing Insider Group

DECEMBER 18, 2023

This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Why TikTok Ads? Ready to maximize impact with paid content distribution?

Gen Z 127

Gen Z Millennials Advertisers Advertising 127

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers. Sterling Cooper would have made you a partner in no time with that kind of guarantee, but today this is becoming the norm.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” Now, how did Think with Google package this insight?

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Welcome Software

FEBRUARY 26, 2025

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. An SEO with interest and skills in video editing that means saving time and money? So, obviously we all want to know what contributed to this success. because we want a slice of it too. Yes, please!

Gen Z 52

Gen Z Energy Marketing Marketers 52

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers. Sterling Cooper would have made you a partner in no time with that kind of guarantee, but today this is becoming the norm.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Blogs support search engine optimization (SEO). The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Blog Pros and Cons.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

OCTOBER 30, 2022

Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Website SEO continues to shine.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on.   In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? Using social SEO will drive traffic to your website.

SEO 119

SEO Gen Z Social Media Marketing Millennials 119

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they millennials who love travel? Not only do they make your content more accessible to the deaf and hard-of-hearing community, but they also offer SEO benefits and can increase viewer engagement. Start by diving into your TikTok analytics.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Neil Patel

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Businesses Grow

MARCH 27, 2023

Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many. Here are five key trends to help guide your decisions.

Gen Z 145

Gen Z Transform Millennials Marketing 145

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. You’ll boost your SEO strategy. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app.

eCommerce 117

eCommerce Gen Z User-Generated Retail 117

Hubspot Marketing

AUGUST 14, 2023

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy.

SEO 98

SEO Gen Z User-Generated Millennials 98

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. So, what can you do to enhance your SEO? Visual Search. Google has already embraced the idea. Augmented Reality.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Search Engine Land

JULY 5, 2023

After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hootsuite

DECEMBER 13, 2022

Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players). Write with SEO in mind. In a nutshell, TikTok SEO means optimizing your videos for searchability.

Gen Z 127

Gen Z Entertainment SEO Social Media Marketing 127