Gen Z Millennials Shipping 
Backlinko
OCTOBER 22, 2024
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.
Litmus
NOVEMBER 20, 2024
Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.
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Sprout Social
NOVEMBER 11, 2019
For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
Sprout Social
NOVEMBER 19, 2024
For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.
illumin
AUGUST 27, 2024
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.
Hootsuite
APRIL 22, 2025
And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Strategic messages are contained in more colorful graphics, like 24 hours only, and free shipping. For brand posts, we focus on content that resonates with millennials and Gen X. Source: Nomatic on Facebook 2.
Martech
JULY 21, 2022
For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.
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