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Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers.
Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As GenZ emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to GenZ will differ from content created for Millennials.
How do you adjust your marketing strategy to include GenZ without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about GenZ to effectively market to this savvy, smart, and social-first generation. GeneralGenZ stats.
For many brands today, marketing to GenZ might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: GenZ’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
We surveyed 500 British and Irish consumers comprised of: GenerationZ (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on GenerationZ and social media. What GenZ consumers expect from brands on social media.
A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. This number goes up to 21% among GenZ.
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.
Research from Sprout’s How to Reach Digital Natives report found that both GenZ and Millennials want to see brands make more use of Instagram. It’s the top social network among GenZ audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?
Amazon continues to be the most popular starting point for online shoppers with one exception – GenZ, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.
While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Savvy shoppers will be on the lookout for good deals.
Most TikTok users are GenZ, making up 44.7% Moreover, 46% of GenZ consumers in the U.S. And finally, 47% of GenZ consumers in both the US and UK have made a purchase from a live stream. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced.
Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.
This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.
Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.
If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennialgeneration remains the platform’s median age. Millennial Pinners are up 35% year over year.
Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.
GenerationZ Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].
YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of GenZshoppers have purchased a digital item within a video game.
In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is GenZ’s preferred channel for discovering new products. 57% of GenZ have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.
Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of GenZ were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37 billion 2017 $1.55
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"
Many customers today – especially millennials and GenZshoppers – expect personalized experiences when interacting with retailers. Building loyalty through personalization Beyond predictive analytics, the next area in which AI has a lot of potential in the retail space is through personalization.
The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A recent survey from McKinsey & Co.
34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.
Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). That survey found 38% of shoppers began product searches on Amazon, while 35% started searching on Google. Amazon and Google reign. TikTok’s YoY decline. About the study.
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.
Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. GenZ Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.
To further connect with their GenerationZ audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes. Bring your best social media campaign ideas to life.
Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
Women comprise 60% of the audience, but men and GenZ are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of GenZ and 22% of millennials search for brands on social media more often than through search engines.
And this is even more pronounced among younger generations like GenZ (49%) and Millennials (41%), he said. Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.
Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and GenZ like to shop. Source: Facebook.
According to McKinsey, consumers — and especially GenZ — value authenticity above all. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/GenZ audience.
In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with GenZ. That’s because 63% of GenZ use TikTok on a daily basis. But that doesn’t mean GenZ is the only group seeking a shopping experience on the app. Boom: conversion rates through the roof!
There is no denying that Millennials and GenZ have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and GenZ are spending. And the younger generations who are spending more happen to be into short form content.
of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Household supplies 40.9%
For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.
And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and genz. Brands should not be spying on shoppers, looking to badger them to buy something.
Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.
To help home renovators, for example, Ikea partnered with Pinterest to create an interactive quiz that gave shoppers a custom board with product recommendations and inspiration. One of the fastest growing social media sites that’s beloved among GenerationZ, TikTok is a video-first platform known for its viral and meme-like content.
Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of GenZ say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).
Our statistics show that 62% of millennials and 80% of GenZ primarily use their phones to search for what they want. This way, I can better use my Facebook ads to create brand awareness and guide shoppers toward purchasing my product. Most people on social media prefer using their smartphones to desktops.
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