Marketing Insider Group

FEBRUARY 4, 2020

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Comprehensive.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do).

Transform 88

Transform Marketers Marketing Gen Z 88

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. Content that represents brand values.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Very useful.

Gen Z 130

Gen Z Energy Transform Thought Leadership 130

Sprout Social

JULY 8, 2021

Think about who you want to target and the platforms they favour: Gen Z: These digital natives are most likely to be on Instagram (93%), YouTube (90%) and Snapchat (88%). Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). Rango the chain – gameclips.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X users trend toward white male Millennials without a college degree. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 127

Gen Z Branding Advertisers Advertising 127

Marketing Insider Group

JUNE 14, 2021

Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. It can be an excellent network for generating quality leads and growing an international audience. Share thought leadership. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. Using our content curation tool , you’ll boost brand awareness, establish thought leadership , and access authoritative sources. Consider the strategies below.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Share thought leadership content via avatars on metaverse platforms. The gaming industry is one of the first to take advantage.

Branding 133

Branding Fashion Gen Z User-Generated 133

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Here’s how you can leverage it: Establish Your Hotel as an Industry Leader : Share industry-related news, insights, and thought leadership content.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. Thought leadership important to 90% of B2B decision makers.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Guest Post Thought Leadership Content in the Right Places for Growth. Stick with authoritative thought leadership. Social Insider. Treat your guest blogs with the utmost integrity.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Create thought leadership content. Share data points.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Hootsuite

SEPTEMBER 9, 2020

Audience considerations: Instagram is most popular with millennials. Plenty of Generation Z and Gen Xers also use the platform. You can target users personally and directly to encourage them to follow you, read your thought leadership articles, apply for your jobs, or download content. Consideration.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Hootsuite

MAY 30, 2023

Facebook’s user metrics alone make it a great fit, since of the estimated 1 in 4 people currently experiencing a legal issue, half are Millennials. Combining entertainment and education to make legal knowledge more accessible to all, including Gen Z. Deep knowledge or thought leadership on a subject? Saving time?

Law 97

Law Social Media Marketing Entertainment Gen Z 97

Rock Content

APRIL 11, 2023

Content Sharing Platforms – The Elephant in the Room For many Gen Zers and millennials, there’s no better career choice than being a content creator and spreading the word about your brand. In steps Fanfix, providing a unique alternative for Gen Z creators. What is Fanfix? See you there!

Gen Z 98

Gen Z Thought Leadership Millennials Price 98

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. What impact has this had?

Gen Z 105

Gen Z Law B2C Entertainment 105