Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 131

Gen Z Millennials Branding Transform 131

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. With over 8.5

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others.

Transform 88

Transform Marketing Marketers Gen Z 88

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 103

Gen Z Transform Customer Millennials 103

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). Central to this transformation is user behavior. And, please, don’t take my word for it. Dig deeper.

Gen Z 121

Gen Z Transform Millennials SEO 121

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

AUGUST 11, 2022

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

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Gen Z Branding Transform Millennials 137

Duct Tape Marketing

OCTOBER 24, 2018

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in.

Transform 75

Transform Gen Z Millennials Pharmaceutical 75

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This can work for any marketer. Take a short Vine video and develop it into a vlog to offer more in-depth information.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Businesses Grow

MARCH 27, 2023

Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many. Here are five key trends to help guide your decisions.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Search Engine Land

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Transform Customer Millennials 84

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings.

Gen Z 52

Gen Z User-Generated Law Transform 52

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This can work for any marketer. Take a short Vine video and develop it into a vlog to offer more in-depth information.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Millennials: 42% of content creators 8. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. glam #transformation. ? They’re sprightly at 70+.

Gen Z 110

Gen Z Transform Millennials User-Generated 110

Martech

AUGUST 11, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21 st century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. That number was closer to 50% for millennial and Gen Z consumers. Informing future strategy.

Gen Z 108

Gen Z Transform Millennials Retail 108

Buffer Marketing

APRIL 18, 2024

It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online. Digital destruction  Ever since the rise of AI that can generate flawless digital art, there’s a rebellion brewing in the creative community—one that celebrates imperfection and chaos.

Gen Z 126

Gen Z Branding Food Transform 126

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Case study: Samsung.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are Gen Z or millennials. Today the entry barrier to the creator economy is almost zero.

Gen Z 131

Gen Z Transform Millennials Entertainment 131

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. By 2027, mobile commerce is forecasted to reach $856.4 billion $645.8

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Marketing Insider Group

NOVEMBER 6, 2019

The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Millennials and the younger “Generation Z” account for the largest proportion of today’s consumer base, as they include all people in their early 20s to late 30s.

Product 104

Product Gen Z Millennials Transform 104

Businesses Grow

MARCH 18, 2024

The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. 58% of Gen Z think the more absurd, the cooler it is. Articulating a narrative about the future makes you think through the implications of trends. Very useful.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

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User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

OCTOBER 24, 2022

It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Search Engine Land

MAY 13, 2024

Entity linking: The art of connection Next, your tireless workers must transform raw, unstructured information, such as the words on a page into linked knowledge. However, millennials are frustrated when searching for books defining the term “cap” – your system doesn’t recognize this slang usage.

Gen Z 104

Gen Z Transform SEO Millennials 104