SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Search Engine Land

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post Create tailored customer experiences for each generation appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Transform Customer Millennials 84

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 123

B2C Marketing Automation Platform Gen Z Whitepaper 123

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. Consider the strategies below. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances. Differentiate free and gated content.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The page usually has a goal like: sales email list sign-ups white paper downloads.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

MARCH 10, 2025

While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. One example of a signal is someone opening an email you sent, downloading a white paper, or filling out a form.

Telemarketing 73

Telemarketing Gen Z Whitepaper CRM 73

Marketing Insider Group

DECEMBER 8, 2020

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z 114

Gen Z Whitepaper Social Media Marketing Millennials 114

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. What impact has this had?

Gen Z 120

Gen Z Law B2C Entertainment 120