Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? A recent study shows that 40% of Gen-Z users prefer searching for information on TikTok and Instagram rather than Google. And why not?

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Only now matters.

Gen Z 128

Gen Z Transform Marketers Marketing 128

Welcome Software

FEBRUARY 26, 2025

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer.

Gen Z 123

Gen Z Food Influencer Marketing Marketers 123

Marketing Insider Group

AUGUST 12, 2020

They often sport Gen Z names like Zoey and Addison. Let’s call this one “Zoey Gen-Zer.”. Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well. Don’t stop there.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. This takeover was the perfect strategy for the very Gen Z show.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). They see value in elationships (new marketing term anyone?),

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. And brands have been hesitant to adopt TikTok into their existing social strategy.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. GenZ is suffering from mental health pressures from multiple fronts.

Gen Z 131

Gen Z Marketing Marketers CMO 131

Hubspot Marketing

OCTOBER 24, 2022

Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective. Ultimately, we want to generate trust and familiarity through one-to-one engagements that build lasting customer relationships.".

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. And it’s not just consumers who are passionate about authentic content. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

JUNE 26, 2024

Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%). Similarly, translating content into different languages can open up new markets and expand your reach internationally.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. So I was like on the lookout for new marketing models. And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. The first member of Gen Z just got elected.

Marketing Strategy 96

Marketing Strategy Gen Z Marketers Marketing 96

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 111

Market Research Gen Z Price B2C 111

Digital Marketer

NOVEMBER 26, 2022

Furthermore, in another survey, “Up to 83% of people pointed to better representing modern society as the reason marketing campaigns were impactful in a positive way”. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Diversity in Marketing Creates Significant New Revenue Streams.

Gen Z 62

Gen Z Advertisers Advertising Finance 62

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). They see value in elationships (new marketing term anyone?),

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

illumin

DECEMBER 6, 2023

Facebook is familiar territory for both advertisers and users, making it easy to integrate into existing and new marketing campaigns. Most regular Instagram users are between the ages of 18 and 34 , making it an ideal platform for targeting younger millennials and Generation Z.

Gen Z 80

Gen Z Millennials User-Generated Advertisers 80

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. The video script should be funny and appeal to a Gen Z audience. It’s seriously easy.

Whitepaper 98

Whitepaper Gen Z Marketers Marketing 98

Hubspot Marketing

AUGUST 14, 2023

Sure, “How to Create a Marketing Strategy” might not rank as well once you can find that answer within generative AI — but “Expert Insights on Creating A Powerful Marketing Strategy [+ New Data]” or “Why We Built a Brand-New Marketing Strategy from Scratch” will.

SEO 98

SEO Gen Z User-Generated Millennials 98

Sachs Marketing Group

JANUARY 8, 2024

TikTok : Popular with Gen Z, it offers creative, short-form video content. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs. Moreover, you can adjust your budget in response to ad performance, ensuring optimal use of your marketing dollars.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Girl Power Marketing

AUGUST 9, 2021

Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years. CPG brands can no longer rely on the old ways of doing business; they must continue to embrace new marketing strategies to stay ahead of competitors or risk becoming irrelevant.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Welcome Software

MAY 3, 2022

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media. Share compelling visuals whenever you can.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game.

Branding 145

Branding Fashion Shoppers Food 145

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Every day is a new marketing day. People are increasingly finding these platforms difficult for a host of reasons. Be willing to let go to grow.

Gen Z 100

Gen Z Marketers Marketing B2C 100

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Shopping Habits Overview.

Gen Z 140

Gen Z Millennials Retail User-Generated 140