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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94
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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. Where does your target market hang out? Let’s say, for example, you make boho-chic women’s jewelry.

Gen Z 106
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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. This takeover was the perfect strategy for the very Gen Z show.

Gen Z 112
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How to edge out your competition with market research

Sprout Social

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. If you want to learn more about your target market, look no further than social media. Fresh products.

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21 Thrilling Advantages of Social Media Advertising

Sachs Marketing Group

LinkedIn : Best for B2B, targets professionals and industry-specific audiences. TikTok : Popular with Gen Z, it offers creative, short-form video content. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs.

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How to create and use a marketing campaign plan template

Welcome Software

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Why the Louis Vuitton Co-branding Campaign Works.

Branding 145