Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases.

Gen Z 137

Gen Z Branding Transform Millennials 137

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

Gen Z 109

Gen Z Millennials Fashion Marketers 109

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Visual Search. Google has already embraced the idea. Think about how TikTok exploded in 2020.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

MARCH 10, 2023

For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study. The average CPM for in-game display ads ranges from $10-20, with video ads from $15-30. Get MarTech!

Advertising 113

Advertising Advertisers Gen Z Non-Profit 113

Sprout Social

AUGUST 29, 2023

But this method of selling can also appeal to younger generations, and the way they like to shop. In a recent report, 71% of of Gen Z respondents want to use chatbots to search for products. But this new technology is not without its bumps. Conversational AI tools are no different.

Customer 98

Customer Gen Z Shoppers User-Generated 98

Marketing Insider Group

JUNE 14, 2021

Here are some ideas for successful video content to share on this platform: Showcase new technology. Share tutorials on how to use a new product or service. Share company or industry news, or weigh in on a recent announcement. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

MAY 13, 2022

This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers.

Transform 121

Transform Gen Z Shoppers Retail 121

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 89

Advertising Advertisers Gen Z Place 89

Businesses Grow

NOVEMBER 27, 2023

He enjoys seeing the new technology I’m using, so during this visit, I recorded him telling a story about playing basketball as a kid and transcribed it in real-time through Otter.ai. The new B2B content marketing There are certainly distinct challenges to B2B marketing, where I have spent most of my career.

Customer 74

Customer Gen Z Whitepaper Energy 74

verse.ai

AUGUST 6, 2024

It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and Gen Z, over 128. Younger generations often prefer text because it’s fast, easy, and non-intrusive. SMS is the most-used mobile phone function in almost every generation.

Gen Z 59

Gen Z Communications Health New Technology 59

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Traditional search engines. Google, Bing, Amazon, and Pinterest are currently among the leading visual search engines.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Search Engine Land

DECEMBER 28, 2023

A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Here’s an overview of some of the most significant AI advancements, news and developments in 2023: Amazon Amazon rolled out enhanced AI capabilities to help advertisers create better product listings in September.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Banner click-through rate, new mobile users. PowerReviews’ research shows that over 53% of shoppers buy more beauty products online now, compared to pre-Covid-19 times.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. The drive towards improving delivery capacity is partially to gain a new customer base. According to research, 52% of Filipino online shoppers are in the 25-34 age range. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Welcome Software

JULY 13, 2022

Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. Businesses who want to change with the times and thrive in the new digital marketplace will use DXPs to optimize their digital experiences end to end.

Transform 40

Transform Gen Z Millennials B2C 40

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. Achieving the levels of productivity we need via the old way of working would be extremely expensive.

Advertising 40

Advertising Advertisers Gen Z Place 40

Econsultancy

DECEMBER 13, 2021

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Duct Tape Marketing

JANUARY 16, 2025

Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. Global pandemic, Generation Z entering the workplace, artificial intelligence. John Jantsch (01:39.394) Yeah, yeah, yeah. We've got artificial intelligence entering the marketplace. There's four of them.

Gen Z 70

Gen Z Education Food Transform 70