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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z 101
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How live social shopping is driving brand results

Sprout Social

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 112
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How Brands Can Use Instagram Live Rooms

Neil Patel

There’s no need to buy fancy cameras or invest in new technology. Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. For instance, some demographics, like Gen Z , are more responsive to social media marketing. Company Fundraisers.

Gen Z 133
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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Prometheus just brought us the next generation of fire.

Gen Z 145
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. It’s still a top platform for debating current events and breaking news and driving discussions.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Visual Search. Google has already embraced the idea. Think about how TikTok exploded in 2020.

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In-game advertising: A marketer’s guide

Martech

Advergames Rather than integrating the ads into an already existing game, advergames are games specifically designed to promote a brand or product. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.