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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

These insights help you build more targeted marketing campaigns, improve products and services and remain agile in a competitive market. But this method of selling can also appeal to younger generations, and the way they like to shop. But this new technology is not without its bumps.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Here are some ideas for successful video content to share on this platform: Showcase new technology. Share tutorials on how to use a new product or service. Share company or industry news, or weigh in on a recent announcement. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5

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Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too

verse.ai

It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and Gen Z, over 128. Younger generations often prefer text because it’s fast, easy, and non-intrusive. SMS is the most-used mobile phone function in almost every generation.

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10 Ways to Market to Gen Z

Power Digital Marketing

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

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