Neil Patel

DECEMBER 23, 2021

An NFT, or non-fungible token , is anything digital that cannot be replaced as it doesn’t have a tangible value. The generations coming of age now and in the next 15 years, largely Generations Z and Alpha, will feel more at home within these environments than any other generation before them. Augmented Reality.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 139

Gen Z Branding Transform Millennials 139

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Think of your goals as your campaign’s North Star.

PR 76

PR Gen Z User-Generated Analytics 76

Hootsuite

APRIL 4, 2023

Non-profits, universities, government agencies, and hospitals will find energetic supporters ready to help meet funding goals there. A niche non-profit can connect to its best supporters with a few mouse clicks. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.

Advertising 117

Advertising Advertisers Gen Z Non-Profit 117

Buffer Marketing

JUNE 18, 2024

If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) ” On PeerTube, developed by Framasoft, a French non-profit, videos aren’t uploaded to a single server as is the case with YouTube, Vimeo, and the like, but streamed peer-to-peer.

Gen Z 120

Gen Z Non-Profit Communications Place 120

Search Engine Land

MAY 30, 2023

A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. And we’re the number one sports destination for Gen Z fans.” audiences) contributing to anomalies.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

FEBRUARY 16, 2023

Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Buffer Marketing

FEBRUARY 6, 2024

They’ve spawned a cottage industry of non-passenger creators curating and reporting on their content and even featured in scores of news outlets, including TIME , The New York Times , and Vox.    I’m not the only one who feels this way.

Gen Z 110

Gen Z Shipping Food Non-Profit 110

Litmus

SEPTEMBER 14, 2022

Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. Special report: What Gen Z needs from leaders right now. As popular as they are, they’re tough to do right.

Gen Z 89

Gen Z B2C Non-Profit eCommerce 89

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. That’s just not what we do.”

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. (Engati) 76% of social media users have bought items they saw on social platforms.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

OCTOBER 12, 2022

John Jantsch (00:01): This episode or the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Luis and Fonzi Caho, brought to you by the HubSpot Podcast Network. Listen to Content Is Profit wherever you get your podcasts. (00:55): All it is purely, it is an absolute just pure naked profit play, but good on.

Customer 97

Customer Non-Profit Price Customer Journey 97

Econsultancy

FEBRUARY 23, 2022

While console gaming may have initially benefited from the lockdown (as evidenced by the record profits and sales enjoyed by Nintendo in 2020, driven by a boom in popularity for the Switch), it and PC gaming have been less able to withstand the after-effects. According to the report, mobile gaming grew by 7.3%

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Unbounce

JUNE 23, 2023

00:19:18] Pete: You’ve nailed it, and as content marketers, we hope our organic results, you know, index at the top of the page, and as paid marketers, of course, we buy those positions for our key non-branded terms. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. It’s no surprise that more and more marketers see video as a valuable marketing tool.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. Within 25 years, non-Hispanic whites will account for less than half of the American population. eMarketer ) Hispanic – projected to reach $2.8 trillion, a 367% increase from 2000 to 2026 Population growth.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Hubspot Marketing

APRIL 14, 2025

And pay attention, you for-profit marketers; this advice is for you, too. HubSpot research shows that 82% of consumers want to buy from brands that share their values and that number climbs still higher for Gen Z. Brands that dont understand that are going to feel some pain from this next generation.

Gen Z 71

Gen Z Branding Direct Mail Non-Profit 71

Duct Tape Marketing

NOVEMBER 10, 2022

13:51] What are some of the effective ways that you’ve seen people merging digital and non-digital? [16:30] 18:19] Have you noticed a generational difference in terms of what people want from email? [20:08] What are some of the effective ways that you've seen people merging digital and non-digital?

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Econsultancy

DECEMBER 13, 2021

As a result, one in five of the British workforce say they would consider moving far away (non-commutable distance) from the office, rising to 28-30% of those currently based in London, and 22% would even contemplate moving to a different country. by September when non-essential brick-and-mortar shops had mostly resumed trading.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

MAY 14, 2024

While remaining profitable. For example: If you target Gen Z or millennials, meet them where they spend their time. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Say you want to grow sales by 15% over the next 12 months. And provide the best ROI.

PR 113

PR Customer loyalty User-Generated SEO 113

Kevin Indig

JULY 24, 2023

A: Young people, profit and cultural relevance. Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52

Hootsuite

JULY 7, 2020

Try to profit from your support. That might mean looking at the diversity of your teams, re-evaluating non-environmental practices, assessing the accessibility of your marketing, and more. Among the Gen Z members surveyed this ranked as the #1 thing brands should emphasize. . Diverse companies are more profitable.

Non-Profit 145

Non-Profit Retail Gen Z Health 145