Gen Z Online Buyers Promotion 
Neil Patel
NOVEMBER 23, 2020
The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. gain market share with Gen Z customers.
Search Engine Land
NOVEMBER 3, 2022
Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Millennials and Gen Z customers, being the most influential digital consumers, demand a range of payment alternatives. Offer a variety of payment methods.
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