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Remove Gen Z Remove Online Buyers Remove User-Generated
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

NOVEMBER 23, 2020

The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. All of their content is user generated, from their videos to their blog posts.

Gen Z 138
Gen Z Branding Marketers Marketing 138
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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 102
SEO PR Gen Z eCommerce 102
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