illumin
APRIL 4, 2025
Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. The tournament attracted 112 advertisers, including 45 new brands, expanding into 18 categories such as hotels, airlines, and coffee brands.
Backlinko
JUNE 4, 2024
billion Over-the-Counter Pharmaceuticals $59.65 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 18-24 16.8%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie. They expect to do business through digital channels. These buyers don’t want to talk to a salesperson.
Duct Tape Marketing
OCTOBER 24, 2018
I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.
Spiralytics
JANUARY 22, 2023
Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.
Contently B2C
JUNE 30, 2016
“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.
Expert insights. Personalized for you.
59 
Let's personalize your content