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billion Over-the-Counter Pharmaceuticals $59.65 Among GenZ and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 Another 29.7%
Millennials and GenZ are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.
I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, GenZ, GenerationZ, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.
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