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There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: GenZ.
Most people say it is the place for Twitter haters. Let’s not forget that Google Plus was the place for Facebook haters. It was just a place for Facebook haters. Threads needs GenZ There are two wildcards that could torpedo all of the arguments in this post and make Threads a huge success. That’s what I thought.
I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. She's even gone as far as to speak with 500 Gen Zers to understand their consumer and social media habits. GenZ is a generation of contradictions.
To be honest, GenZ can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 GenZ Myths, Debunked. GenZ is obsessed with fast fashion.".
Once upon a time, we wrote a blog and made a video about GenZ: Marketing Mysteries Uncovered for GenerationZ. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit GenZ’s needs and preferences. How should Brands react to GenZ?
How do you adjust your marketing strategy to include GenZ without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about GenZ to effectively market to this savvy, smart, and social-first generation. GeneralGenZ stats.
As GenZ emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to GenZ is proving a lot different than marketing to their millennial counterparts. Of course, content geared to GenZ will differ from content created for Millennials.
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and GenZ — while everything else is changing.
Jade Walters is, easily, the Queen of GenZ LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. GenZ Content Consumption Habits With its oldest members entering their late 20s, GenZ (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
According to information from Statista, GenZ is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason GenZ visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.
It’s the social media home for GenZ users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting GenZ. But how do you make a splash on TikTok and get noticed? Keen to get started?
There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Apple on the move .
And is TikTok still just for GenZ? But, the real story is how it's taken off with GenZ. And while social platforms like Facebook, Instagram, and TikTok have enabled and tested live features, Twitch still reigns supreme as the place to go for long-form live video. Are people still using Facebook?
As of 2024, 62% of GenZ consumers are already shopping through social media, and this number is expected to rise. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.
At the moment, GenZ and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of GenZ/Millennials have used a VR headset. 22% of GenZ/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a GenZ audience. Social media takes the lead for product discovery among GenZ, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.
Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, GenZ will have fully joined the working class and will have tremendous spending power.
When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. GenZ is the only generation with a different first preference, which is learning about a product and its features through social media.
Mention Vine to a GenZ colleague and see what happens. Zara , for example, knows TikTok is where its GenZ clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for GenZ.
Only 44% of GenZ-ers trust endorsements from a celebrity or athlete. The GenZ crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of GenZ consumers prefer audio chat rooms for discovering new products. But building that trust is getting harder.
For many, especially younger audiences, TikTok is a go-to place to search and discover information. GenZ users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required).
While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. GenZ also favors unboxing videos more than any other generation. Retail Is Still Relevant, Especially for Older Generations.
That number climbs even higher for GenZ. LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. For GenZ especially, TikTok is more than a social network.
TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes GenZ and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.
For example, embracing BeReal , a new social media platform popular among GenZ, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with GenZ and Millennials.
5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with GenZ.
Authenticity It‘s well known that TikTok is one of the most popular apps among GenZ. In fact, 63% of GenZ social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that GenZ consumers crave authenticity and relatability in their media. Don't believe me?
Sometimes Twitter and other social media platforms are the best places to spot trending topics. By taking the time to fully understand their “GenerationZ” audience, they’ve been highly successful in creating content that not only gets read but also drives conversions to financial institutions that partner with the app.
Throughout the past two years, two of the most popular apps used by GenZ and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors.
A recent survey revealed the majority of GenZ women are favoring TikTok over Google for their search needs. Wikipedia snippets are served on some accounts for select SERPs for” People Places Events The snippets been spotted wedged between relevant videos as users have been scrolling down through in-app search results pages.
Less than 50% of GenZ think they receive too many emails. Nearly 50% of respondents and 66% of GenZ ranked them first. Generational differences are also clear with GenZ showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.
Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among GenZ), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?
Why Mass Marketing Will Not Work On GenZ By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. GenZ is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.
Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a GenZ conference and listened for hours as young people talked about their dreams, values, and expectations for business. Still, the brand had to be relevant to earn the place! Only now matters.
A recent study shows that 40% of Gen-Z users prefer searching for information on TikTok and Instagram rather than Google. Image Source: ScreenRant With TikTok’s shiny interface and never-ending stream of bite-sized videos, it has quickly become the new ‘it’ place for Gen-Z to search for information.
They saw it as a platform for Gen-Z to make short, funny videos. More specifically, 41% of GenZ TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV. That’s a great place to get inspiration from. For a long time, businesses didn’t take TikTok seriously. easymakeup.
Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. For brands targeting a millennial or GenZ audience that has even the mildest interest in gaming, the platform is a potential goldmine. Working with influencers. Philanthropy.
Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and GenZ wielding significant decision-making and purchasing power. Budget allocation.
Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and GenZ. Twitter Alternatives for Audio Content.
YouTube and WhatsApp ranked in second and third place. GenZ-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among GenZ women. Source ) 10. Source ) 11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. Source ) 12.
Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. While GenZ users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Watching YouTube Shorts.
The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.
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