Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. For Gen Z especially, TikTok is more than a social network.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

illumin

JANUARY 14, 2025

As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 119

Gen Z Transform Direct Mail Outbound Marketing 119

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Facebook took second place with 28% and YouTube was third with 22%. Additionally, Gen Z users are 30% more likely to shop online compared to other demographics. Source: Statista 17. Key Instagram statistics 18. 35% of U.S.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Hubspot Marketing

FEBRUARY 3, 2025

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. Engel also says McDonald's wants to be besties with Gen Z because Zoomers drive the culture.

Gen Z 67

Gen Z Fashion Food Marketing 67

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. Budget allocation.

Gen Z 123

Gen Z CRM Millennials B2C 123

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance.

Gen Z 107

Gen Z Manufacturing Millennials Fashion 107

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. While often bought in bulk, tailoring swag to individual preferences can increase its impact.

Direct Mail 113

Direct Mail Gen Z Whitepaper Customer 113

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Martech

JANUARY 22, 2025

Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors.

Gen Z 107

Gen Z Retail Food Millennials 107

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z 92

Gen Z Affiliate Marketing Influencer Marketing User-Generated 92

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. You can even use it to help you write compelling copy. How are you tracking towards your goals?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 115

Gen Z Fashion Entertainment Marketing 115

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Sometimes the most popular social platform isn’t the right place to find your audience. Be spontaneous,” notes Melnikova. Keeping up with new trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. DO: Be crystal-clear.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 87

Gen Z Branding Retail Education 87

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). The screenshot below shows my client, Gaia Learning , a startup ranking number one organically and within AI overviews.

SEO 131

SEO Gen Z Finance Transform 131

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

Gen Z 88

Gen Z Key Performance Indicator PR Place 88

Hubspot Marketing

FEBRUARY 17, 2025

Source GIFs Some say GIFs are going out of style, especially among Gen Z, but you'll have to pry GIFs from my millennial fingers. If I interview someone for the post, I'll take the headshot of the interview subject and place it in front of the background. My friends call me the GIF Queen because I have a GIF for every scenario.

Gen Z 107

Gen Z Millennials Branding Place 107

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. And while social platforms like Facebook, Instagram, and TikTok have enabled and tested live features, Twitch still reigns supreme as the place to go for long-form live video. Are people still using Facebook?

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). What is live social shopping?

Branding 113

Branding Gen Z Energy Shoppers 113

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees.

PR 111

PR Gen Z Thought Leadership Communications 111

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Unless you have a specific partnership in place (which is notoriously hard to obtain), it’s typically best practice to avoid using sports industry IP in your content.

Transform 93

Transform Gen Z Fashion Food 93

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 69

Gen Z Pharmaceutical Health Millennials 69

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. “LinkedIn is becoming a platform where creators can plan, produce, and analyze their content all in one place,” Lindsey explains.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products. But building that trust is getting harder.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138