Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. This could take place in B2B industries where subscription spending is highest , such as engineering, sales, HR, and customer service.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Hubspot Marketing

FEBRUARY 15, 2024

“Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. What I like: Rolex’s marketing strategy revolves around being in the right place and time. Accept digital innovation. It was unexpected and made a “boom.”

Branding 139

Branding Fashion Gen Z B2C 139

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. A smaller number of brands judge success by sales.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Lots of brands run into this problem. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. is common in AI-generated SLs as the term generates opens,” says Flores. The use of ‘Alert!’

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

SEPTEMBER 24, 2024

With Black Friday shopping early on shopper’s minds, your email list is a great place to meet prospects where they’re at. ” — Angie Weyman , Product Marketing Manager, Litmus Here are more trends we expect to see across holiday email campaigns. Centralize feedback in one place. Keep a pre-send email checklist handy.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand.

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z.

Branding 95

Branding Gen Z Transform Education 95

Hubspot Marketing

DECEMBER 28, 2023

Another wonderful touch is how the ad prioritizes narrative over product placement. There’s a clear call to action at the end, but Reebok keeps its product placements subtle throughout. Ceragon: Product Marketing Video campaign by Penguin Strategies You know the age-old story. Asahi beer and has fun doing it.

Video Marketing 111

Video Marketing Advertising Advertisers Entertainment 111

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52