Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

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Social Media Marketing Gen Z Marketers Marketing 107

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn is a great place to network and find jobs.

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Social Media Marketing Gen Z User-Generated Education 144

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

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Social Media Marketing Gen Z Health Marketers 127

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

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Social Media Marketing Gen Z Direct Mail Communications 138

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

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Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Social Media Marketing Marketing Strategy Marketers Marketing 95

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

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Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

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Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 16, 2022

Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. And data shows Gen-Z is doing the same.

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Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

MAY 8, 2023

Embracing Emerging Marketing Opportunities F rom AI to social media, marketing is always evolving, with new apps and features popping up constantly. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

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Gen Z Millennials Marketers Marketing 141

Hubspot Marketing

NOVEMBER 1, 2022

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos. Today, marketers say it’s the fourth most effective social media platform behind Instagram, FB, and YouTube.

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B2C Gen Z Marketers Marketing 131

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

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Gen Z User-Generated Transform Social Media Marketing 136

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

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Gen Z Content Marketing Marketers Marketing 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

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eCommerce Gen Z B2C Shoppers 120

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

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Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. adults are on TikTok, but this shoots up to 62% when we look at Gen Z.

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Gen Z Entertainment Education Social Media Marketing 137

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

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Gen Z Millennials Shoppers Retail 112

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

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Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

MARCH 22, 2021

What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. By making social media marketing more personal again, which is where Instagram’s “Live Room” feature comes in. For instance, some demographics, like Gen Z , are more responsive to social media marketing.

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Gen Z Branding User-Generated Social Media Marketing 133

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

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Gen Z User-Generated Entertainment Millennials 122

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

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Gen Z Analytics Social Media Marketing Law 128

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

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Gen Z Millennials User-Generated Shipping 136

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

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Gen Z User-Generated Advertisers Advertising 106

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

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Gen Z Social Media Marketing User-Generated Education 86

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers.

eCommerce 105

eCommerce Gen Z User-Generated Retail 105

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. Lasso by Facebook. Year Launched: 2018.

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Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

APRIL 18, 2024

We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach. It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online.

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Gen Z Branding Food Transform 132

Hubspot Marketing

MARCH 8, 2021

Takeaways for Marketers. Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service.

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Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok.

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Gen Z Influencer Marketing Social Media Marketing Finance 132

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

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Customer Gen Z Transform Retail 134

Hootsuite

OCTOBER 14, 2021

To keep things simple, the bio link is in exactly the same place on TikTok. You don’t have to go full gen Z though. One or two well-placed emojis is all it takes. Drive traffic to your website from Instagram using Hootsuite and manage the rest of your social profiles in one place. Get Started.

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Gen Z Promotion Place Management 144

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

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Gen Z User-Generated Social Media Marketing Millennials 131

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

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Social Media Marketing Gen Z Customer loyalty User-Generated 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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Market Trends Gen Z Marketers Marketing 130