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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

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17 TikTok stats marketers need to know in 2021

Sprout Social

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

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What Marketers Need to Know About YouTube Shorts

Hubspot Marketing

Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users.

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Twitch marketing: What it is and how brands can do it right

Sprout Social

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. In terms of Twitch marketing, the site’s demographics skew on the younger side. Remember what we said earlier about Twitch being a place for influencers? Working with influencers.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

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