Search Engine Land

JULY 17, 2024

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years.

Branding 79

Branding PR Food Gen Z 79

Search Engine Land

JANUARY 31, 2024

Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 119

Communications PR Gen Z Analytics 119

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Sprout Social ). Twitter Statistics. use Twitter.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Adobe Experience Cloud Blog

MAY 11, 2016

Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation).

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Buffer Marketing

JANUARY 12, 2023

Brands will hire social media managers per platform More brands will realize why their social media team can’t also be their PR team, copywriters, content creators, and everything in between, predicts Kendall Dickieson , social media expert and founder of Flexible Creative. whowhatwear.uk Ahopping the #januarysales?

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

NOVEMBER 3, 2022

Millennials and Gen Z customers, being the most influential digital consumers, demand a range of payment alternatives. Hone in on digital PR and links. It could be a report that can be promoted among the media, a collaboration with an influencer, a PR stunt, an event or more. Offer a variety of payment methods.

SEO 102

SEO PR Gen Z eCommerce 102

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. From PR to packaging. Siti Astrid Kusumawardhani, VP of Public Affairs at Indonesian tech giant GoTo Group, was one of those to speak about carbon reduction.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Instagram Live is a fantastic platform to reach younger audiences as it is the most popular social media site amongst millennials and Gen-Z by far. Employee conduct.

Education 112

Education Gen Z Millennials Promotion 112

Neil Patel

FEBRUARY 11, 2021

They are best known for creating a strong community with their Millennial and Gen Z audience. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hubspot Marketing

FEBRUARY 15, 2024

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. The key here is subtlety. Accept digital innovation.

Branding 139

Branding Fashion Gen Z B2C 139

Buffer Marketing

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 110

Gen Z Branding PR Marketing 110

Animalz blog

JUNE 28, 2023

Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) Most private company information came from their investors (hello bias), marketing, and PR. None of these options catered to private markets.

Transform 96

Transform Gen Z PR Market Research 96

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (06:35): Well, in fact, you mentioned generational. Earned media, yes, traditional pr, but also digital. We don't even touch that.

SEO 90

SEO Transform Gen Z PR 90

Hootsuite

APRIL 3, 2023

Quickly address potential customer service issues or PR crises. Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). A recent study found Gen Z engages most with sale or promotional content, and trustworthy-seeming brands.

Gen Z 132

Gen Z User-Generated Transform Education 132

Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Duct Tape Marketing

FEBRUARY 2, 2023

There's gonna be no PR spin. 21:08): And I point out in this section of the book, talking about the future of the community, why many of the things we rely on in marketing today, like social listening platforms are gonna become obsolete in some ways They already are because Gen Z, they're not on Facebook. Even business majors.

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. This enables brands to develop a “search everywhere” strategy and grow their share of search. When is a search universe analysis relevant?

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Adobe Experience Cloud Blog

MAY 11, 2016

Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation).

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads?

Law 102

Law Social Media Marketing Entertainment Gen Z 102

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

NOVEMBER 30, 2022

6 Today’s consumers—particularly millennials, Gen Z and Gen Alpha—don’t just want a quality product at a fair price. Cause marketing and value-based consumption habits have been on the incline for years now, and many analysts argue the COVID-19 era accelerated the trend. Text messaging statistics 2022–SMS trends for businesses.

Retail 52

Retail Gen Z Marketing Marketers 52

Orbit Media Studios

JULY 15, 2024

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. Each semester, I would inevitably have a few students who would start with age cohorts and bring back data about the behaviors, needs, and interests of those age cohorts. Wait, more practical insights? Yes, please!

Customer 52

Customer Gen Z Real Estate Millennials 52

Exposure Ninja

MAY 3, 2022

You’ve got an awesome product or service, you have loads of knowledge about what you’re selling and you just generally do a great job. How does social media, a website, digital PR, paid ads, blogging, SEO, and a whole host of other things, help your business? Digital PR. Digital PR. Category Pages.

Marketing Strategy 52

Marketing Strategy PR Marketing Marketers 52

Welcome Software

MAY 3, 2022

Influencer collaborations: Brands targeting younger audiences, especially Gen Z, might opt for influencer collaborations on platforms like TikTok or Instagram. This section can encompass tactics like PR initiatives, sponsorships, influencer partnerships, and community engagements.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. What is a PR checklist, and why is it important? Running an ecommerce campaign?

PR 76

PR Gen Z User-Generated Analytics 76

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. JC Decaux revenue down 63% in Q2 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Hootsuite

APRIL 8, 2020

If you don’t do that, you’ll not only look like a jerkwad (completely real term), but it can also result in an easily avoided PR nightmare. Here’s one from Gen-Z heartthrob Timothee Chalamet looking absolutely stylish. Make sure that the original poster gives consent to use their content.

Gen Z 145

Gen Z PR Management Marketing Strategy 145