Gen Z PR Shoppers 
Sprout Social
MARCH 27, 2025
TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.
Calvyn Lee Blog
JANUARY 28, 2023
While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.
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Neil Patel
FEBRUARY 11, 2021
For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.
Neil Patel
JANUARY 18, 2023
Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?
Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. trillion by 2026.
Search Engine Land
NOVEMBER 3, 2022
The main priority for online Christmas shoppers is always discovering the greatest offers. One of shoppers’ main frustrations is when they are unable to easily find the offers on a website or when encountering out-of-stock products after having browsed around your site for a while. Hone in on digital PR and links.
Search Engine Land
JULY 1, 2024
With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions. Although they’re out there, the shopper that will buy instantly after just one TikTok exposure is rare. Scale brand awareness through the creation of more PR opportunities.
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