Remove Gen Z Remove PR Remove User-Generated
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

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Employee advocacy: How it works + how to get started

Hootsuite

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Not too shabby! Organic reach.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success.

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Harness the Hype: Wicked Melted Audiences With Marketing Magic

Set Up

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. The result?

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5 Things Marketers Need to Know About Gen Z

Contently B2C

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” When brands pander to this generation, that’s when they lose.”

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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. However, not every creator crafts content to promote a brand or generate income. In the video below, she reviews products sent from Makeup by Mario.

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