Gen Z Product Shopper Market 
Set Up
APRIL 16, 2024
There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).
SmartBrief - Marketing
AUGUST 24, 2023
Digitally native premium brands such as Warby Parker and Athleta, as well as discount retailers such as Dollar General, Five Below and Family Dollar are aggressively growing their physical footprints. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.
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