This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. GenZ Content Consumption Habits With its oldest members entering their late 20s, GenZ (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and GenZ consumers. To some, this isn't that much of a shock.
This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every VideoMarketer Should Know in 2019.
What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You MarketProducts On?
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!
If your brand appeals to GenZ and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Brand announcements: Ask your audience to vote on your newest flavors, colors, or product varieties.
TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes GenZ and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. Kids love TikTok, too!
So, here’s the first trend that’s reshaping YouTube and videomarketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the videoproduction techniques.
In late February, Google and Alphabet CEO Sundar Pichai announced that videos on the India-based Shorts player receive 3.5 A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. billion cumulative daily views. When You Can Access YouTube Shorts.
You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video Sharing Examples of Major Platforms YouTube: Over 2.6
Music productions? For brands targeting a millennial or GenZ audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Simply put, Twitch is a livestreaming platform. Creating custom sneakers?
This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? VideoMarketing. Following the trend of visual content, videomarketing is expanding even more.
As videomarketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Videomarketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.
YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Product launches.
Don’t just demonstrate how your product works. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. And throw in some helpful hints. The result?
To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Advertising your products or services.
While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's videomarketing opportunities. Your camera screen will appear next to the video. From there, you can press record and sing along, dance, or do whatever you want to the music.
By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of GenZ consumers will stay loyal to brands they trust. You don't need a big budget production.
In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your videomarketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Creator-led content.
March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding GenerationZ. However, they’re not immune to occasional indulgences.
As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with videomarketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.
Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use videomarketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. From there, you can branch out to tell your product stories.
In its 2022 State of MarketingVideo report , videoproduction company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.
For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 GenZ demographic. Behavioral segmentation takes this a step further by examining consumers’ purchase intentions and preferred product attributes.
When you set out to create a videomarketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. When people think of “videomarketing,” often, the first thing that comes to mind is YouTube. 3) You're using the wrong channel.
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of global web traffic.
SMM tip for Insta As per Instagram statistics , 81% of Instagrammers use the platform for researching new products and services. No wonder Youtube is the hotspot for videomarketing. Speaking of videomarketing, It’s time to discuss TikTok! Yes, it is true! With more than 2.6
There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and GenZ. YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment.
In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. A study by RevLocal found that 92% of consumers read online reviews when considering a product or service. Ramp Up Your VideoMarketing.
But it’s important for businesses to understand each platform before choosing where to invest their videomarketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of GenZ consumers. The introduction of a new product or service.
Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. The only difference is that influencers are more regarded as regular consumers, making them reliable sources for product recommendations and advice. of small businesses already use email marketing, with another 71.8%
Instagram has 2 billion monthly users, 83% of whom say they discover and research products in-app, making it a potent marketing channel. As a visual social platform, it offers various options for businesses to promote their products or services. There are carousel posts, vertical Reels videos, and ephemeral Stories.
91% of people want to see more videomarketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 videomarketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.
Video can boost campaign conversion rates by 34% , and 87% of videomarketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share quotes.
YouTube Affiliate Product Display Enhancements New features like product timestamps in clips, bulk tagging for affiliate products, and insights into sponsored mention performance are set to bolster affiliate marketing on YouTube. Read more Teen Digital Behavior Insights A study revealing that most U.S
And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market.
Who can name the products?? ? Rather than in-person collabs, now you’ll see many housemates contribute content from their respective homes, unified by hashtags, products and merch. Ayeeeee @jasmeanbrown pullin up to the #FENTYBEAUTYHOUSE tho!! Something New (feat. Ty Dolla $ign) – Wiz Khalifa. The many sides of TikTok.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content