Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. KitchenAid previously partnered with Yelp by using Yelp Audiences to promote women-owned restaurants. But recently it’s seen startling success with younger age groups.

Gen Z 110

Gen Z Millennials Direct Mail Retail 110

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

Gen Z 139

Gen Z Millennials Entertainment User-Generated 139

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 130

Gen Z Influencer Marketing PR Promotion 130

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

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Gen Z Price Target Market Customer 338

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

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Gen Z Branding Millennials Transform 128

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for Gen Z.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Marketing 143

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). Why we care. “If

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Gen Z Millennials Customer Acquisition Advertising 121

Search Engine Land

JANUARY 31, 2024

Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 141

Gen Z Product Retail Millennials 141

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 120

Promotion Customer loyalty Gen Z Customer Journey 120

Hubspot Marketing

JULY 3, 2019

List a few channels or platforms that you plan to announce the launch on, as well as any promotional content you plan to create. Don’t waste time on a promotional strategy that they won’t see. For example, if you’re promoting a project to Gen-Z, you’ll want to invest in social media rather than billboards or newspaper ads.

Gen Z 144

Gen Z Promotion Branding Management 144

Neil Patel

NOVEMBER 23, 2020

CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. The influencer and the brand forged a partnership to create content for both TikTok and YouTube, two platforms with massive Gen Z followings. gain market share with Gen Z customers.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

MAY 8, 2023

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 139

Gen Z Millennials Marketing Marketers 139

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. 81% of Baby Boomers say they receive too many emails.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Why Should You Advertise on Snapchat? what is the purpose of the ad) enticing call-to-action (CTA).

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Gen Z Millennials User-Generated Whitepaper 145

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. You can’t use Dispo to advertise the same way you promote on other apps. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. All of this keeps your audience entertained and will attract followers. Increase sales. of the platform's users.

Gen Z 117

Gen Z Millennials Entertainment Manufacturing 117

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. Influencer Marketing on YouTube. Influencer Marketing on Facebook.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Cross-promote content from other platforms. Who can still benefit from Snapchat marketing?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z 111

Gen Z Branding Retail Content Placement 111

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Gen Z is becoming a growing generation within the creator economy. We're investing in podcasters right now.

Gen Z 100

Gen Z Millennials Inbound Marketing Entertainment 100

Sprout Social

SEPTEMBER 7, 2021

What this means for 2022: People love free things, and that’s not going to change anytime soon (as evidenced by the number of brands promoting freebies during a pandemic year). Thanks to their collaboration with BTS, McDonald’s saw restaurant visits grow 12% over the previous week during the first seven days of promotion.

Gen Z 143

Gen Z User-Generated Millennials Branding 143

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Martech

DECEMBER 18, 2024

Also, 23% engage with ad-based games or quizzes promoted by the brand. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. And 29% will use that code to make a purchase.

Gen Z 95

Gen Z Shoppers eCommerce Advertising 95

Hubspot Marketing

SEPTEMBER 11, 2023

Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 131

Gen Z Inbound Marketing User-Generated Entertainment 131

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.

Gen Z 131

Gen Z Marketing Marketers Millennials 131

Neil Patel

MARCH 22, 2021

Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. For instance, some demographics, like Gen Z , are more responsive to social media marketing. Don’t forget to promote your broadcast, so as many followers as possible tune in to view it.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values. HubSpot Blog ). Global Web Index ). ConvertKit ). ConvertKit ).

Gen Z 140

Gen Z Influencer Marketing Education Marketing 140