Gen Z Promotion Retail 
Neil Patel
MARCH 17, 2021
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Martech
JULY 15, 2021
I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.
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illumin
NOVEMBER 21, 2024
Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.
illumin
AUGUST 27, 2024
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.
Sprout Social
JULY 22, 2021
We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.
Sprout Social
OCTOBER 16, 2023
What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.).
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