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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

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How different generations use social media: A complete guide

Sprout Social

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.).

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 trend forecasting tips for retail brands. Urban Outfitters does this by using viral style hacks to promote their products. If you’re familiar with the movies, you may be rightfully confused. how would you wear it?

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How to plan a successful product launch with Instagram Drops

Sprout Social

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

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