Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 129

Shoppers Gen Z Branding Retail 129

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 143

Gen Z Millennials User-Generated Entertainment 143

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 89

Gen Z Affiliate Marketing Influencer Marketing User-Generated 89

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. online shoppers. And all of that helps your brand awareness.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide. The bottom line?

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 139

Gen Z Product Retail Millennials 139

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. All of this keeps your audience entertained and will attract followers. Increase sales. of the platform's users.

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Traditionally, men are considered “power shoppers.”

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

SEPTEMBER 7, 2021

What this means for 2022: People love free things, and that’s not going to change anytime soon (as evidenced by the number of brands promoting freebies during a pandemic year). Thanks to their collaboration with BTS, McDonald’s saw restaurant visits grow 12% over the previous week during the first seven days of promotion.

Gen Z 142

Gen Z User-Generated Millennials Shoppers 142

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Product photos and promotions. No secrets or surprises here.

Gen Z 126

Gen Z User-Generated Shoppers Real Estate 126

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. Social platforms were once seen only as promotional tools. trillion by 2025. Deliver 5-star customer experiences — at scale.

Customer 143

Customer Gen Z Transform Retail 143

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. If you’re looking for ways to promote your product or service to a younger audience, selling on TikTok is not a suggestion but a requirement. That’s because 63% of Gen Z use TikTok on a daily basis.

eCommerce 117

eCommerce Gen Z User-Generated Retail 117

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Spotify. Social commerce. Bridgerton, anyone?

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 117

Gen Z SEO Real Estate Millennials 117

Sprout Social

OCTOBER 28, 2021

For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. In just a few words, the brand offers significant savings for a high-quality product then doubles-down with a promotional trade-in offer. Meanwhile, some brands are building their own independent social commerce apps.

Gen Z 136

Gen Z eCommerce Transform User-Generated 136

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Brands should not be spying on shoppers, looking to badger them to buy something. Display ads in apps manifest as image ads (e.g.,

Transform 121

Transform Gen Z Shoppers Retail 121

Martech

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. At the same time, allocating the promotional budget effectively to customers with the most significant ROI can aid you in protecting the brand’s margins and profits.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun.

Branding 115

Branding Gen Z Retail User-Generated 115

Hootsuite

DECEMBER 8, 2022

A sponsored post is any social media post you’ve paid to promote. Promoted/boosted posts. Boosted posts are easy to spot because they have the word “sponsored” or “promoted” underneath the account username. In this type of sponsored post, advertisers pay a specific user, usually an influencer , to promote their brand in a post.

Gen Z 120

Gen Z Influencer Marketing User-Generated Promotion 120

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 137

Customer Gen Z User-Generated Health 137

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Search Engine Land

NOVEMBER 3, 2022

The main priority for online Christmas shoppers is always discovering the greatest offers. One of shoppers’ main frustrations is when they are unable to easily find the offers on a website or when encountering out-of-stock products after having browsed around your site for a while. Focus on user experience. Test on all mobile devices.

SEO 102

SEO PR Gen Z eCommerce 102

Hubspot Marketing

MAY 27, 2024

For example, if I'm promoting my new fitness tracker to warm leads, Facebook ads might be the better option. Our statistics show that 62% of millennials and 80% of Gen Z primarily use their phones to search for what they want. Most people on social media prefer using their smartphones to desktops.

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Many Chat

APRIL 17, 2023

And it’s easy to see why… According to Instagram’s own data, 90% of people follow at least one business on the platform, and 70% of shoppers look to Instagram for their next purchase. And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Use Insider

JANUARY 17, 2024

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. This helps to protect profit margins by limiting promotions to your most loyal customers, which builds long-term trust and CLTV. But these don’t build relationships.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Hubspot Marketing

AUGUST 11, 2022

For 55% of Gen Z and 48% of Millenials, viral social media content is more valid than the latest song, movie, or video game. 60% of shoppers refer to friends and family for shopping advice. They do this with careful planning and thoughtful promotion of user-generated content. Tactical tip: Leverage influencers.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107