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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Dont feel like youre prepared?

Gen Z 101
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101
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Your top B2B YouTube ads questions – answered

Martech

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 One of our B2B clients recently partnered with a popular, well-known celebrity and the engagement on our video ads has been transformational. Remember that celebrities rarely promote the content themselves. Cons It can be costly.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Many of these TikTok business accounts have been encouraged by wider trends promoting sales on the platform, like the ongoing #TikTokMadeMeBuyIt hashtag.

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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. If content is overly promotional or salesy, it will fall flat. By 2027, that figure is expected to balloon to $500 billion.

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